Summer project.

Call of Duty: Black Ops 2 is a first person shooter video game which was developed by Treyarch and published by Activision. It was released on November 13, 2012 for PlayStation 3, Xbox 360, and Microsoft Windows and on November 18, 2012 in North America, November 30, 2012 in Europe. To purchase the video game today it would cost only £23 whereas when it had first come out it was sold for roughly £50. It went on to sell 7.5 million copies in the U.S. in November 2012, making it the highest earning game of the month. Overall, the reviews of the video game were positive as the audio and visual presentations were mostly described as ‘great’. However, many people have complained about the video game being overpriced but due to the change of quality and change of settings from the first Black Ops, it is quite understandable as to why it’s slightly pricey.

 

 Call of Duty: Black Ops 2 was promoted in several ways; there were printed adverts alongside videos on YouTube. The video advertisement was used to promote the video game on several platforms and was shown on television alongside youtube. There was no difference in any of the promotion for the platforms; the same advertisement was used for all. The video game has a twitter account in order to help promote their video games (one in which was Black Ops 2). There also is a YouTube account just for Call of Duty which promotes

all of the latest news and additions to the
video games.

The target audience for the video game is
mainly for boys (5% of girls play) which are aged 18 years old to 25 years old. Although
the game is targeted at 18 year olds, there are teenagers at the age of 13 that enjoy
the game more than 18 year olds. The game
is seemed to be full of crime and action which
may not appeal to most females but there are
a small percentage of females that do enjoy the company of crime and action.

The marketing and promotion campaign was successful for the video game Call of Duty: Black Ops 2. I know this because it had sold 7.5 million copies in the first month in the U.S only so including the rest of the world there was a higher selling franchise. The game includes multi-player online alongside offline and had a variety of activities to do on one disc which was different compared to other games. Also, teenagers below the target audience are also highly interested in the video game which shows that it has attracted many ages and not only the targeted age which led to Call of Duty selling more copies unexpectedly.