Wednesday 7 May 2014

Phone and tablet gaming

How much money is Candy Crush Saga estimated to make each day from its users?
£610,000 per day

How does it make this money?
People pay real money to buy add-ons, extra lives and access to higher levels

How many people are estimated to have installed Candy Crush?
500 million people have installed Candy Crush

Where do people play?
60% of UK gamers play to and from work
28% play at work or during work hours

When was the game released?
2012

When did it reach 500 million downloads?
November 2013 

Who is the typical Candy Crush gamer?
Woman aged 25-45

What percentage of gamers have spent money on Candy Crush, buying in-app purchases etc.?
25% of players have spent money on Candy Crush
What percentage say they are addicted to the game?

30% say they are addicted to the game
What is your own experience of playing Candy Crush? Have you played it? 
I haven't played it simply because it doesn't seem interesting

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