General research
When was Wii Party released on the Nintendo Wii?
08/10/2010
08/10/2010
Which developer/institution created Wii Party?
Nd Cube and Nintendo SPD Group No.4
Nd Cube and Nintendo SPD Group No.4
How many copies has the game sold since release?
7.94 million copies worldwide as of March 2012
Broadcast
What are the key conventions of a videogame TV advert? What
would you expect to see in most videogame TV adverts?
Platform availability, in-game footage/gameplay, narrative, institution detail/logo, release date, price, review (quote)/ratings, branding (name of game, packaging and slogan/logo), age rating, audio (voiceover, music, in-game), people/celebrities playing the game and call to action at the end of advert.
Platform availability, in-game footage/gameplay, narrative, institution detail/logo, release date, price, review (quote)/ratings, branding (name of game, packaging and slogan/logo), age rating, audio (voiceover, music, in-game), people/celebrities playing the game and call to action at the end of advert.
How many of the key conventions you have listed above appear in the Wii Party TV adverts? List them with specific details from the Wii Party TV adverts.
https://www.youtube.com/watch?v=wdjRhG1e4b4
What is the typical setting for Wii Party TV adverts? Why is that setting used?
The living room of a house because it is the place where families are comfortable and spend time together.
How might the setting appeal to families?
What celebrities do the adverts feature?
JLS and the Redknapps are featured.
What do you notice about the celebrities' costume and make-up?
They are dressed casually; they have the same appearance as average people.
Why do you think those particular celebrities were chosen?
Those celebrities appeal to the target population. JLS are males but attract female and male attention. Additionally, the Redknapps are a family which suggests that it is a family game and individuals of all ages will enjoy it.
What do the celebrities suggest about the Wii Party target audience?
The celebrities suggest that it is for a variety of ages and different sexes.
What else can you learn about the Wii Party target audience from the TV adverts? Suggest a demographic profile:
It is for people of all ages who are any sex. The social class doesn’t play a large role as you can play it after work or when you’re just babysitting at home as it isn’t a game which requires a lot of space and energy just a bit of enthusiasm.
What audience pleasures do the Wii Party TV adverts offer to viewers? Refer to Blumler and Katz's Uses and Gratifications theory when answering this question.
The audience could find themselves and their lifestyle reflected in the media text which would be known as personal identity according to Blumler and Katz’s theory. Additionally, their theory could still be applied as individuals could play the game for entertainment which would be known as diversion.
E-media
Visit the Wii Party website. How does it attract and
maintain the interest of a Wii Party fan?
It has a slideshow of images of in-game footage featuring the Wii characters.
It has a slideshow of images of in-game footage featuring the Wii characters.
What do you notice about the people in the scrolling central image featured on the website?
They are all families in their living room, they are all varied ages too (from children to grandparents).
How many times can you find the words 'friends' or 'family' used on the official website? Why do you think the website emphasises this aspect of the game?
How many times can you find the words 'friends' or 'family' used on the official website? Why do you think the website emphasises this aspect of the game?
The words family and friends are used several times to emphasise the aspect of the game, which is that it is suitable for a big crowd.
What is the colour scheme for the website? What does this suggest about the target audience?
It has a variety of bright colours all over the website page to suggest that it's full of adrenaline.
What is the colour scheme for the website? What does this suggest about the target audience?
It has a variety of bright colours all over the website page to suggest that it's full of adrenaline.
Look at the 'Video Gallery' on the official website. What do the 'Invitation' videos suggest about the Wii Party target audience?
How many 'likes' has the Wii Party/Wii Party U Facebook wall had?
11,212 likes
How does the Wii Party Facebook wall cross-promote other Nintendo games? Find three examples and explain why they appeal to the Wii Party target audience.
How does the Wii Party Facebook wall cross-promote other Nintendo games? Find three examples and explain why they appeal to the Wii Party target audience.
It has hyper-links which transfer you to games with similar genres to Wii Party
"Super Smash Bros. for Wii U- New Screenshots for May 5, 2014http://www.nintendolinked.com/
"Mario Kart 8 Bundle Announced- Pre-Orders Openhttp://www.nintendolinked.com/
"Club Nintendo- New Digital Game Rewards for April 2014http://www.harveylo.com/2014/
Wii Party does not have such a strong presence on other social networking sites. Why do you think this is?
This may be because it isn't specifically for individuals to play solo like Playstation, It is for families therefore advertising the game onto television with suitable programmes will increase the awareness."Super Smash Bros. for Wii U- New Screenshots for May 5, 2014http://www.nintendolinked.com/
"Mario Kart 8 Bundle Announced- Pre-Orders Openhttp://www.nintendolinked.com/
"Club Nintendo- New Digital Game Rewards for April 2014http://www.harveylo.com/2014/
Wii Party does not have such a strong presence on other social networking sites. Why do you think this is?
Which platform do you think is strongest in promoting Wii Party to its target audience - broadcast, print or e-media? Why?
E-media seems to be the strongest because Wii Party is a family game and watching television is a family activity
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