Star Trek

1) Pick out the five most significant aspects of the Star Trek campaign from the list above and explain why they were important in creating a buzz about the game.
March 2013-Official advert released
                  Pre-order promotional boxes arrive in stores
                  Game co-promoted TV and radio adverts
This is because it was the month where the official advert was released. The target audience could also pre-order the game in stores and the game was also co-promoted on TV and on the radio which played a big part in remembrance as the audience may have forgotten what the game had featured

2)Watch the following YouTube trailers and explain why they might appeal to an audience:

• Teaser trailer - there are various of locations used in the game, it isn't set in one place which makes the game more interesting 

• Xbox teaser trailer - it might appeal to an audience because it shows you can do multiplayer and complete missions

• Full trailer - it has the release date, the website address alongside the twitter page which engages the target audience more as they finally find a way to keep updated

• Comedy trailer with William Shatner - it could appeal to an older generation because William Shatner is a man of the older generation who is very interested in the game, so interested that the game comes to reality

3) How many views did these trailers receive in total?
107,732.. 7,883.. 4,052.. 66,124

4) Why did the Star Trek videogame publisher develop the marketing campaign over such a long time?

To build a huge buzz so people would pre-order the game. If people pre-ordered the game and made back all the budget by that, it wouldn't matter if the prices fell off after the game was released due to reviews because the money was made back

5) What other examples can you find online from the Star Trek marketing campaign? Print? Reviews? Broadcast? E-media? Do you feel the campaign as a whole was successful?