Planetside 2

What is Planetside 2?
It’s a game which features territory control in an open-world, large battles featuring up to 2000 players per continent on foot or in land/air vehicles.

What genre does the game belong to?
PlanetSide 2 is a free-to-play massively multiplayer online first-person shooter

Planetside 2 developer/publisher:
Sony Online Entertainment

When was it launched?

November 20^th 2012

How does the gameplay work?

What are the six different player classes in the game?
The MAX class, Heavy Assault, Engineer, Combat Medic, Light Assault, Infiltrator.

What is the story or narrative to the game?

The 3 teams fight for territorial control of the planet Auraxis

Business model

How much does Planetside 2 cost to play?
It’s free to play

What does a subscription offer to players?
Increased experience, cert points, and extra resources.

What can the in-game currency be used to buy?
Convenience items and cosmetic changes using real money

Why do some players dislike games in which users can buy additional weapons or health?
Because the opposition may be very rubbish at the game yet they may be wealthy leading them to being able to afford additional weapons which may be the best out of the range

The three factions

Summarise the three factions that players can join in the game:

The Terran Republic: An authoritarian government that influences military might to maintain strict control over the colonial citizens. Their colours are red and black who are also notable by their use of rapid fire weapons and miniguns, large magazines, and high speed medium tanks and fighters

The Vanu Sovereignty: They believe that only through the mysterious power of ancient technology can humanity truly evolve its next state of existence. They are an advanced and crafty faction, who employs powerful alien technology on the battlefield. Their colours are purple and cyan.

The New Conglomerates: They are unwavering and are prepared to achieve freedom from oppression.  Their colours are blue and gold. Their faction is supported by heavily armoured assault troops and durable tanks and fighters that also have the highest damage per shot in the game

Planetside 2: Target audience

Now write a target audience demographic for each faction from Planetside 2:

The Terran Republic: Males 80% female 20% of the ages 11 years old to 26 year olds. They would be classed as mainstreamers (psychographic profiling) as they use the words “honour”, “justice” and “duty” within their recruitment video suggesting they are all of the above and these words also connote security which is the reason why I would associate this faction to mainstreamers. They are suggested to be in education but not so much in higher education (university). Additionally, they would seem to be found in average areas of Britain for example in West London, Ealing borough.

The Vanu Sovereignty: Males 75% females 25% of the ages 11 years old to 26 year olds. They would be considered as strugglers (psychographic profiling) as they have involved the words “enlightenment”, “wisdom” and “intelligence” within their recruitment video. They are suggested to be a faction who seeks escape as they are considered to having wisdom which suggests they know how to escape situations they don’t want to participate in. They would be individuals who also live in Britain with a similar community to the Ealing borough. Individuals who play this game are considered to not being in higher education such as university but may still be in education (high school etc).

The New Conglomerates: Males 75% females 25% of the ages 11 to 24 year olds. They would be considered as reformers (psychographic profiling) due to the quotes, “freedom”, “payback” and “against oppression” which suggests to the audience they are an anti-establishment faction. They also seem to be interested in changing their planet which would give the idea that they’re reformers. Additionally, they would be considered as individuals who are also living in an environment similar to Ealing borough who may still be in education but not quite in higher education (university) as they would be too busy with work to be involved in recruitment games.